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Eicher launches new Thunderbird bike

Eicher Motors Limited launched its Royal Enfield ‘Thunderbird 500’ in Mumbai on Thursday for the benefit of leisure motorcycling among touring enthusiasts, who form the core of the company’s customer base.

Describing the Thunderbird as a one-of-its-kind motorcycle that redefined the cruiser segment with its launch in 2002, Siddhartha Lal, MD & CEO, Eicher Motors Ltd, said this brand has built its own cult following among Royal Enfield customers as a comfortable touring motorcycle. The latest Thunderbird 500 combines distinctive “black” styling with a powerful 500cc unit construction engine.

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