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Ed Sheeran smashes streaming record

 IANS |  2017-01-11 20:00:45.0  |  New Delhi

Ed Sheeran smashes streaming record

International megastar Ed Sheeran has made streaming history with his groundbreaking return, launching two immensely successful  side singles simultaneously. The singer has broken Spotify’s ‘Day 1’ streaming record with both of his monumental comeback singles ‘Shape Of You’ and ‘Castle On The Hill’. Reaching over a combined 13 million global streams in the first 24 hours, with ‘Shape Of You’ amounting 6,868,642 and ‘Castle On The Hill’ accumulating 6,168,395, Ed has now overtaken the previous ‘Day 1’ record holders–One Direction.

Ed’s first releases since 2015, ‘Shape Of You’ and ‘Castle On The Hill’ are currently dominating the charts worldwide, holding the #1 & #2 spots across iTunes UK, Spotify UK and Global charts; Apple Music UK; UK Airplay, and additionally, Ed has secured a phenomenal 118 #1 positions acrossmultiple iTunes markets. The two singles have reached over a staggering 25 million combined global Spotify streams in 48 hours and the accompanying lyric videos for ‘Shape Of You’ and ‘Castle On The Hill’ have received over 28 million combined hits, having amounted over 10 million views in the first 24 hours. These mark his fastest-ever video launches, with the accompanying official videos still to come! Additionally, on Spotify, the singles hold the current ‘#1’ and ‘#2’ Global and UK Chart positions with ‘Shape Of You’ and ‘Castle On The Hill’ respectively– ‘Shape Of You’ is also holding #1 in the USA. In the UK alone, the tracks are on over 5.4 million combined streams. Ed Sheeran’s two comeback singles – ‘Castle On The Hill’ and ‘Shape Of You’– mark a hugely exciting return and another forward-thinking move for 25-year-old Sheeran.

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