Millennium Post

Digital ads, gaming to drive media growth, says economic Survey

Digital advertising and gaming verticals are expected to drive growth of Indian media and entertainment industry in the next few years, said Economic Survey 2014-15.

India is also emerging as the new favourite of international studios, with 100 per cent FDI permitted in the film sector, the document said. “With Rs 18.4 billion inflows, this sector contributed 1.6 per cent of the total FDI inflows in India during April 2000-November 2014,” it said.

Disney, Fox, Sony, and Warner Brothers have entered into co-production and distribution deals with domestic production houses, the survey said.

“Digital advertising and gaming are projected to drive the growth of this sector in the coming years,” said the Economic Survey for 2014-15 tabled in Parliament on Friday.

The Indian media and entertainment industry is estimated to have grown by 11.8 per cent to
Rs 918 billion in 2013 and is projected to grow at a CAGR of 14.2 per cent to reach Rs 1,786 billion
by 2018.
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