Millennium Post

Demonetisation took a toll on rural sales of FMCG cos: GCPL

The FMCG industry, which was looking forward to good sales following a robust monsoon this year, has been impacted by demonetisation, according to Godrej Consumer Products Ltd (GCPL).

“Given the good monsoon this year, rural sales had begun picking up post harvest from October onwards. This has, however, been significantly impacted in the last few weeks due to demonetisation,” GCPL Managing Director Vivek Gambhir said.

“Since the rural economy is largely cash based and wholesaler dependent, the large cash crunch has led to a slowdown in rural sales. We believe though that the slowdown is temporary. We expect that as the liquidity situation improves, rural (segment) will start showing better growth,” he added.  

However, GCPL said that it has been able to perform better than the industry. “We delivered over nine per cent volume growth in five of the last six quarters,” Gambhir said, adding that the impact of demonetisation “could be relatively lower” on the company in the ongoing quarter. 
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