SDMC launches Swachh Shauchalaya campaign

As part of the behaviour change communication component, South Delhi Municipal Corporation (SDMC) on Wednesday launched "Swachh Shauchalaya Campaign" to bring change among citizens, specifically public toilet users' behaviour towards proper usage of public toilets and generating a sense of responsibility

The campaign was launched in a function where Indian Cricketer Suresh Raina launched a number of TV commercials- TVCs and radio spots to disseminate a forceful message to keep all public toilets worth usable all the times.

Raina, on the ocassion, said that people all must realise that maintenance of public toilet is of paramount importance like maintenance of our own toilets at home. He further stated that the children are generally considered as an agent of change and he is sure that they will convey the message to the society.

South MCD Mayor Kamaljeet Sehrawat stated that the children are going to be the spokesperson of Raina in spreading the messege.

She further stated that the campaign will definitely bring positive result as it has been kicked off by a well known cricketer and it is the most followed sport in India and therefore has wide outreach.

The campaign is committed to ensure proper usage of public toilets and generating a sense of responsibility and ownership, she added.

SDMC Commissioner Puneet Kumar Goel stated that SDMC will be successful in maintaining the level of sanitation and cleanliness in all its localities like the New Delhi Municipal Council.

He further stated that everybody must have the feeling that the public toilet which one is using belongs to him/her.

As public toilets are not maintained and cleaned properly, the citizens prefer to ease in open. It is hampering in achieving the target of eradication of open defecation, he added.