MCD polls: Voter awareness campaign gets celebrity quotient

Starting from cricket legend Kapil Dev, author Chetan Bhagat to Bollywood actress Huma Qureshi, all are 'exhorting' the people of Delhi to come out and vote in the high-stakes municipal polls scheduled on Sunday.

The run-up to the local body elections in the city is making national headlines and the State Election Commission is raising awareness among the electorate with a 'Dhakad' campaign.

"We have roped in five celebrities: Kapil Dev, Gautam Gambhir, Chetan Bhagat, Huma Qureshi and Taapsee Pannu of 'Pink' fame for our ad campaigns. The publicity material is already out and we have put it up in Delhi Metro and public places and published in newspapers as well," said a senior official.

The Commission has already been running a campaign with a tagline, 'Voter Dhakad Hai (voters are awesome)', to build up awareness. Besides 'Dhakad' print and outdoor campaign, also ad jingles on radio and spots on TV are being run.

"On April 22 and 23, we will bring out a combined hoarding and poster, in which all five celebrities would be seen in one frame. Also, on these two days, we will be disseminating additional information to people about voting and other related details," he said.

The Commission has also come with a personified finger character to exhort voters to come out and exercise their franchise.

"Because of political dynamics involved and some controversies, mere local bodies elections have assumed a much wider canvas. So, we want people to also get involved in the electoral process," the official said.

"The MCD polls in 2012 had seen a turnout of 54 percent," he said.

The Commission said it is preparing for the polls as per the schedule. This would be the first civic poll after the latest delimitation which has redrawn the civic wards. As per the new delimitation exercise, based on the 2011 Census, each ward now has an average of 60,000 people with an estimated 40,000 voters.