Fitness in today’s time has taken a major leap managing to venture beyond celebrity endorsement. Gone are the days when postponed morning walks and the excuse of not fitting into an old pair of jeans prompted people to stretch beyond their comfort zones. The idea of staying fit has now transcended the stereotypical perspective of staying slim and the mantra now, is more about healthy mind and body.
Striving hard to maintain the delicate balance between food and fitness, the norm has now subsidised to all the denominators of people and public occasions like marathons which give it, its required edge.
Such events not only urge people to move out of the structured walls of a gym but also foster the core essence of human connection by bringing thousands of people together to celebrate the spirit of running.
In order to increase fitness awareness and to ensure maximum participation, Delhi Chief Minister Arvind Kejriwal launched the registrations for the eighth edition of Airtel Delhi Half Marathon. Kejriwal at the event said, “The Delhi Government is extremely pleased to be associated with the Delhi Half Marathon. One of the aims of our Government is to encourage sports, health and fitness.
An event like this brings to the fore the sporting energy of the people of Delhi. I’m the first person to register for ADHM and I would urge people to come in great numbers.” This year’s marathon is expected to witness participation from over 32,000 runners including some of the world’s best professional athletes and amateur runners from across the nation and different corners of the world.
Bipasha Basu, this year’s face of the event stated, “It is very nice to see innumerable people participate year after year. Their ardour and zeal are an inspiration to everyone.” In order to increase women participation at the event she said, “This year, I will especially request all the women of Delhi to come out and participate at the event. I urge you to once again bring out your running shoes and put your best foot forward for the Marathon. See you at the start line!”
Talking about expansion of sports merchandise market, Rishi, Sports director at Jabong.com said, “Post the Internet revolution we have seen a lot of attraction, particularly in the sports merchandises which have opened up the landscape to the entire country.”
The participants will take the roads running through the Parliament House, Rajpath, India Gate, Delhi Golf Club, Lodhi Road and Sansad Marg.