Creating awareness among children

The India International Trade fair 2015 has exciting opportunities for shopping and fun activities and one can visit Central Board of Excise & Customs (CBEC) Pavilion as there are various activities being organised. The aim is to raise the entertainment quotient and to create awareness about Central excise and Customs. 

The subtle afternoons can be spent on leisure activities and knowledge can be gained as “Kids Zone” is the star attraction of the pavilion where various activities include quiz contests, painting competition, magic shows, skits and other interesting activities are being held. 

Quiz competitions are also held at regular intervals with questions on service tax, Customs and Central Excise at the pavilion and the visitors giving correct answers are given special gifts.

Another attraction of the pavilion is the “Selfie Wall” which is attracting lots of youngsters. Participants are presented with certificates on behalf of CBEC with their photographs along with attractive gifts for participation in painting competitions. These activities are getting huge response from the visitors. The CBEC Pavilion has embodied the theme of “Make in India” in true spirit. The Department has developed a special mnemonic “I Pay for India, I Make my India” which works as the big idea and all further communication emerges as spokes from this hub. 

Thematic publicity has been done on different locations in Pragati Maidan prompting the visitors to come and see the CBEC Pavilion. A special film has also been produced on the subject which is running on the pavilion and on different strategic screens in Pragati Maidan. Special focus has been given to “Ease of doing Business” which talks about the customer friendly initiatives introduced by the department.

The Directorate of Publicity and Public Relations under the Central Board of Excise & Customs has set up ‘CBEC Pavilion’ in the India International Trade Fare currently undergoing at Pragati Maidan in New Delhi. The pavilion is set up in Hall No 12. The ‘CBEC Pavilion’ has set up separate Help Desks for Customs, Central Excise & Service Tax to handle the queries and clarifications of trade and general public visiting the trade fair on varied matters. 

Diversified queries are popping up i.e. baggage rules, FPO, registration, filing of returns etc showing increasing awareness about Indirect Taxes in general public. Such queries are being attended to promptly by the Departmental officers.