Millennium Post

Content more important than promotion, says John

Actor-turned-producer John Abraham is happy with the amount of promotions of his film I Me Aur Main but says they are depending primarily on the film’s content.

‘We are more focused on the content and we are doing the same with this film. If you look at the marketing of this film I don’t think we have gone over board with the marketing,’ the 40-year-old said here while promoting the film.

‘We had a very controlled aggression on this film. I think we are depending more on content and we are very confident about it also,’ added John who has also co-produced the film.

John says he is using his media planning skills to plan the film’s promotions.

‘According to me besides the cost of production there is another cost which is cost of print and advertising cost,’ John said.

‘I was a media planner and I think effective media planning is very important,’ he added. I Me Aur Main also features Chitrangada Singh and Prachi Desai, and hits theatres 1 March.
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