Confident Hero to take off Honda tag from all models
The country’s largest two-wheeler maker Hero MotoCorp will complete dropping the badge of its erstwhile joint venture partner Honda from all its existing products within this month, two years ahead of schedule.
Buoyed by good response to its new model Maestro, which was launched under the Hero brand, the company is also doubling its scooter production capacity to 60,000 units a month. Moreover, it is also hiking the production capacity of its 125 cc bikes to 75,000
units a month.
‘The acceptance of our new identity and the market response that we have received on our three new Hero branded models – Impulse, Maestro and Ignitor – make us confident to go ahead. Our entire range of products would have moved to the Hero brand within this month,’ Hero MotoCorp senior vice-president (marketing & sales) Anil Dua said.The company begun dropping Honda badge with its best-selling model range Splendor in April this year.