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Comeback bid: Tata Motors launches 8 upgraded models

Comeback bid: Tata Motors launches 8 upgraded models
In a first of its kind in the Indian auto industry, Tata Motors on Wednesday unveiled eight newly upgraded and enhanced cars while also announcing 'Horizonext' – its four-pronged customer-focused strategy highlighting the passenger vehicles business.

Karl Slym, managing director, Tata Motors, said at the company’s plant in Pune that despite an intensely-competitive Indian automobile market, Tata Motors is aiming at enhancing its market leadership in commercial vehicles through Horizonext in a mission set for providing the best vehicles and experiences for customers globally. The four pillars for Horizonext are: intense product focus, highlighting world-class manufacturing practices, enriched customer purchase experience and consistent quality of service, he said.

The newly launched eight improved and enhanced vehicles, across five of its brands, included enhanced versions of the Tata Indigo eCS, Tata Sumo Gold, Tata Nano and Tata Indica featuring new colours and graphic designs, enhanced exteriors, improved hi-quality suspension, great multimedia entertainment options and introduction of the 'Feather-shift' gearbox.

The company also showcased the new CNG range – Tata Indica CNG, Tata Indigo CNG and Tata Nano CNG – and the explorer Edition of the Tata Safari Storme. Selected variants will be phased in the next 90 days.

'One Team, One Vision' is our mantra with for quality products and supply. Our strategy is to also ensure that we do not miss out on segments that are there in the future such as volumes etc.,' Slym said, adding that the 150 showrooms would be best-in-class dealers showrooms in 100 cities as a joint business initiative with Tata Motors dealers.

Steerability has been improved in the vehicles with the manual steering cars including the manual steering in Nano, while the company’s Sanand plant has been built for small vehicles with capacity utilization being 300,000, he added.

Ranjit Yadav, President, Passenger Vehicle Business Units, Tata Motors said that the company, while working towards its next=generation product pipeline, was ushering in best-in-class vehicle experience across different passenger car categories backed by an engaging purchase experience and transformed after-sales network.

Replying to questions, he said customers today are seeking technology with 'below the bonnet' performance. 'We are rolling out 150 stores this year, besides over 11 initiatives also being unveiled in the next 30 days,' he said, adding 'Tata Motors has planned and defined its product portfolio till 2020 alongside this 8-vehicle launch that is unprecedented in the auto industry. This range of products is right and apt for the market which is difficult now but will be picking up soon.'

Dominick Rodrigues

Dominick Rodrigues

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