Clean India Campaign launched
22 Jun 2012 2:36 AM GMT
The tourism department has set out to change the image of India as a dirty country. On 19 June, Union Tourism Minister Subodh Kant Sahai launched the pilot project Clean India Campaign at the Qutab Minar. ‘On foreign trips, I am often asked why is India so dirty? I feel the time has come to answer this question,’ said Sahai. In its first phase, the pilot project will concentrate on 36 monuments identified by the Archeological Survey of India (ASI).
The project will take shape in partnership with Indian Tourism Development Corporation (ITDC). ‘From today, ITDC will clean India and NGOs will support and motivate everyone to step forward and do the same,’ added Sahai.
The campaign involves synchronising several wings of the government like Municipal Corporation of Delhi, Delhi Jal Board, Delhi Development Authority and traders’ association to achieve its goal.
‘We will explain the overall benefit of this project to the traders and shopkeepers. Our aim is to increase tourism from six million to twelve million. This will happen only if we are able to live up to the expectations of cleanliness and hygiene. The increase in tourism will benefit the traders and the country,’ he added.
‘We will change our image and make this campaign a movement which will spread like wildfire across the nation,’ claimed Kumari Selja, Minister of Housing & Urban Poverty Alleviation and Culture.
Shatrughan Sinha, actor and politician, launched the railway ticket campaign.
The message of tourism department will be written on the ticket of those travelling. A small box warns those commuting to dispose off bottles, wrappers and anything else in a waste basket. Several posters highlighting the beauty of the country were also released. These posters will encourage people to make sure we preserve our heritage. Radio ads were also launched to spread awareness.
‘We will equip tourist destinations with clean water facility, toilets, well-lit parking lots and waste disposal facilities,’ said Sahai.
‘We will also make sure that the tourist destinations are accessible for the physically challenged,’ he added.
The project will take shape in partnership with Indian Tourism Development Corporation (ITDC). ‘From today, ITDC will clean India and NGOs will support and motivate everyone to step forward and do the same,’ added Sahai.
The campaign involves synchronising several wings of the government like Municipal Corporation of Delhi, Delhi Jal Board, Delhi Development Authority and traders’ association to achieve its goal.
‘We will explain the overall benefit of this project to the traders and shopkeepers. Our aim is to increase tourism from six million to twelve million. This will happen only if we are able to live up to the expectations of cleanliness and hygiene. The increase in tourism will benefit the traders and the country,’ he added.
‘We will change our image and make this campaign a movement which will spread like wildfire across the nation,’ claimed Kumari Selja, Minister of Housing & Urban Poverty Alleviation and Culture.
Shatrughan Sinha, actor and politician, launched the railway ticket campaign.
The message of tourism department will be written on the ticket of those travelling. A small box warns those commuting to dispose off bottles, wrappers and anything else in a waste basket. Several posters highlighting the beauty of the country were also released. These posters will encourage people to make sure we preserve our heritage. Radio ads were also launched to spread awareness.
‘We will equip tourist destinations with clean water facility, toilets, well-lit parking lots and waste disposal facilities,’ said Sahai.
‘We will also make sure that the tourist destinations are accessible for the physically challenged,’ he added.
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