Cinematic experience made better

In order to provide an enthralling movie experience to the viewers, PVR, a name synonymous with most refined cinema-viewing experiences, launched the largest and most premium concept to India- the Superplex at Logix City Center, Noida on Sunday.

Soon after reaching the 500 screens threshold, PVR is all set to offer a host of international formats including IMAX, 4 DX, Atmos, Gold Class and Playhouse- all under one roof for the very first time in India. Superplex is the most sophisticated and well-planned one-stop destination that will provides holistic, spectacular family entertainment package. This also marks the launch of the first IMAX in North India.

Bollywood stars, industry leaders, businessmen, finance, arts and entertainment were present at the event. John Abraham launched the 4DX- a perfect format for action movies from a star who has acted in stellar action hits like Madras Café and Force.The launch also saw the cast of the uproarious comedy drama Ki and Ka present to participate in the celebrations. The film, which stars Kareena Kapoor, Arjun Kapoor and the director of the movie, R Balki, (Cheeni Kum, Paa), inaugurated the Gold Class auditoriums, the biggest Gold class in north India.

A full-day carnival highlighted how Superplex would function on a daily basis.  With screenings of diverse content throughout the day, the property provides Indian audiences with a cinema destination featuring maximum movies; more show options and a longer running duration.

Speaking at the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd, said: “It is a proud moment for all of us present today at the launch of Superplex.This is the 2.0 version of cinema exhibition industry. With five superb formats all at one stop; there is never a dull moment at Superplex. We are excited to give our patrons the most sophisticated movie viewing experience through international formats, most advanced technology and PVR’s hospitality all under one roof.”

The Superplex would cater to an audience of 1,544 across its 15 screens that include three Gold Class, one IMAX screen, one 4 DX screen, nine mainstreams (two screens with Dolby, Atmos) and one dedicated screen with special seating arrangements for kids- Playhouse.

Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, added: “15 screens will give our patrons maximum movies, more show options and longer running duration; which means a chance to catch up on movies which were released earlier.” 

Shakti Nath, Chairman and Managing Director, Logix Group, said: “Spread over six acres, City Center has been designed to become India’s premier shopping and entertainment hub and a destination in itself, housing the best of national and international retail brands and F&B outlets.”