She has been an integral part of the Indian fashion industry for over two decades and is currently busy crafting Deepika Padukone’s look for Ram Leela. Veteran designer Anju Modi feels that Indian cinema has played an integral part in promoting the Indian design industry in every era.
‘Cinema plays an essential part in every Indian’s life. We always get mesmerised and inspired by cinema. I remember every era on Indian cinema which gave different recognition to costume designing,’ she said.
‘From those grand sets and elaborate costumes Indian cinema became an important part of the Indian fashion industry. And since then everything is about movies and cinema,’ she added.
Modi, who launched her label in 1990, is one of the founding members of the Fashion Design Council of India (FDCI), the industry’s apex body.
She has been a quiet but strong force in the vehement increase in growth, awareness and potential of fashion in India and believes in taking risks for creating new things.
‘Creativity and vision are always important for a designer, but to do justice with designs, you need to learn to take risks. Also if you know what people want to wear and what is new they are looking for, it helps to create something new,’ she said.