Millennium Post

Zee forays into Latin America

Zee forays into Latin America
Indian content company, Zee Entertainment Enterprises on Wednesday announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo, in Mexico and Ecuador.

With this, Zee becomes the first-ever Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider, and on TV Cable in Ecuador.

"After Zee Mundo's success in the US Hispanic market, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America," Amit Goenka, CEO, International Broadcast Business, ZEEL, said.

"We are launching our channel on the region's biggest platforms - Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America," he added.Headquartered in Miami, Florida, the specially-customised channel will bring ZEE's entire library of HD movie titles to LATAM audiences, meticulously dubbed in Spanish, crossing five genres - action, romance, suspense, drama and comedy, featuring several movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.

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