Zee forays into Latin America
Indian content company, Zee Entertainment Enterprises on Wednesday announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo, in Mexico and Ecuador.
With this, Zee becomes the first-ever Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider, and on TV Cable in Ecuador.
"After Zee Mundo's success in the US Hispanic market, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America," Amit Goenka, CEO, International Broadcast Business, ZEEL, said.
"We are launching our channel on the region's biggest platforms - Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America," he added.Headquartered in Miami, Florida, the specially-customised channel will bring ZEE's entire library of HD movie titles to LATAM audiences, meticulously dubbed in Spanish, crossing five genres - action, romance, suspense, drama and comedy, featuring several movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.