Yes bank, Indian Oil among Business Superbrands winners for 2017

Superbrands India unveiled the fifth edition of 'Business Superbrands' on March 24.

As many as 1,100 brands were screened against its proprietary six-point mark on a scale of 1-10.

Superbrands India Private Limited, the Indian partner of London-headquartered Superbrands Worldwide, awarded the winners for 2017.

Superbrands is internationally recognised as the Oscar's of Branding in over 90 countries.

The winning brands, whose stories are captured in a coffee table book – Business Superbrands – will have the privilege of using the Superbrands award seal, as a mark of distinction in all its communications for the next 18 months.

In a departure from the norm, when a senior minister from the central cabinet usually gave away the award, this time in keeping with the Prime Minister's initiative of taking the entire country along, the awards were presented by SOS Children's Villages, to the heads of 33 important organisations in India.

Among the many winners in Business Superbrands 2017 were Yes Bank, Sify, Apollo Hospitals, Vodafone, Adani Ports, American Express, Eureka Forbes, Indian Oil, Ultra Tech, the Bird group, Orient Electric, IFFCO, HDFC life and Blue Dart.

Speaking on the occasion of honouring the winners today, Mr Anmol Dar, Managing Director of Superbrands India Private Limited, said, "Superbrands provides tremendous service to the cause of brand development by identifying those that have maintained the highest standards of product integrity and brand and category development."