Millennium Post

Wipro unveils new logo

Wipro unveils new logo
After almost two decades, India's third largest IT firm Wipro has revamped its logo as it looks to assert its position as a trusted digital transformation partner. The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it "connects the dots" for its clients. Wipro in a statement said the new brand identity marks Wipro's emergence as a trusted digital transformation partner to clients "delivering at global scale with increasingly localised capabilities".

"Our brand identity is a visual expression of what we do and mean, for our clients... Our re-articulated values connect and resonate deeply with the new, vibrant, brand identity," Wipro Chairman Azim Premji said.
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