Millennium Post

TGBL aims to position brand Himalayan as a global label

New Delhi: Tata Global Beverages (TGBL) is planning to strengthen its packaged drinking water portfolio, and expand overseas to position its water brand Himalayan as a global label.

The company has plans to expand its Himalayan Natural Mineral Water to other geographies beyond the US and Singapore, where it is available now, said (TGBL) in its latest annual report. Although, "water is currently a small part of our beverage portfolio but is a key strategic business which we believe is well poised to contribute significantly to our growth in future years.

"Along with the domestic market, we are also closely looking at international markets for growth as we believe our premium source water brand Himalayan has the potential to be a global brand," the Tata Group firm said.

In the water segment, TGBL has three brands -- Himalayan, Tata Water Plus and Tata Gluco Plus. It has a a joint venture with PepsiCo, NourishCo Beverages for marketing and distribution of these products within India.

"We have high ambitions for Himalayan and plan to expand its presence in a phased manner beyond USA and Singapore," said TGBL.

In mature markets, premium natural mineral waters and functional beverages are leading category, the company said.

Next Story
Share it