SoundLogic ropes in Dhoni as 'partner-evangelist'
Mumbai: In line with its plan to strengthen its presence in the Indian market, audio equipment brand SoundLogic on Monday said it has roped in cricketer Mahendra Singh Dhoni as a partner-evangelist.
"Music drives me to do more on and off the field and there is no better fit than SoundLogic's range of audio products," Dhoni said in a statement.
"I am excited to be part of their journey," he added.
SoundLogic, which has an array of gadgets and gizmos for daily lifestyle, was founded in the US in 2006 and has a presence across various markets including India, Britain and Australia.
The brand entered the Indian market in 2011.