Millennium Post

SoundLogic ropes in Dhoni as 'partner-evangelist'

Mumbai: In line with its plan to strengthen its presence in the Indian market, audio equipment brand SoundLogic on Monday said it has roped in cricketer Mahendra Singh Dhoni as a partner-evangelist.

"Music drives me to do more on and off the field and there is no better fit than SoundLogic's range of audio products," Dhoni said in a statement.

"I am excited to be part of their journey," he added.

SoundLogic, which has an array of gadgets and gizmos for daily lifestyle, was founded in the US in 2006 and has a presence across various markets including India, Britain and Australia.

The brand entered the Indian market in 2011.

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