SAIL eyes rural areas to increase steel consumption

With the objective of increasing steel consumption, the northern region marketing group of SAIL launched a series of awareness initiatives, beginning from Rewari in Haryana.

The initiative christened as SAIL rural mason awareness workshop apprised the participants of the various uses of steel and how construction I the rural sector can be improved with the use of steel. The masons were also informed about the various steel products that can be used and incorporated in the rural infrastructure. This effort is in line with the government's push for increasing per capita steel consumption in the country.

The rural awareness workshop like these are aimed at increasing production & consumption of steel in the country, as enhanced steel consumption would pave the way for rapid growth and modernisation.

The workshop was attended by about 50 masons as well as local dignitaries of Rewari including Vinita Pipal – Pradhan, Ajay Paroda – Zila Parshad, Rakesh Kumar (Engineer Public Health) as well as senior officer from SAIL's marketing division.

On this occasion, there was a presentation on manufacturing of various steel products and its usages in different walks of life specially in the rural sector, followed by screening of two films on SAIL.

A quiz on steel usage and applications was also organised in which the masons participated with a lot enthusiasm.

Also a unique initiative undertake as part of the workshop was the preparation of a SAIL mason directory of SAIL, which will enable the company to again reach the participants in the future.

From here on the initiative will be extended to other parts of the regions as well. Similar programmes are also be held at locations across the country.

SAIL was represented by Pritam Saha -RM(Retail)/NR, Suresh TIwari – AE/NR, V. Sasidhar – Branch Manager(FP), Abheek Mullick – BM(Fbd), Moin Rafiqui – AGM(Retail)/NR & R K Gupta – AGM(Retail) Fbd.