Practo unveils new brand identity, logo

Online healthcare platform Practo on Wednesday unveiled its new brand identity 'Your Home for Health' and logo as it looks to expand offerings.

"The company is now focused on opening the platform to more healthcare stakeholders, including insurers, pharmaceutical companies, medical devices companies and others," Practo said in a statement.

The positioning - Your Home for Health, signifies that Practo is the single destination for consumers to take care of all their health needs as well as those of their loved ones, it added.

"We are excited to reveal our new global brand identity that better reflects our role in the ecosystem. Practo is the platform that connects any two stakeholders in healthcare, be it patients, providers, insurers, medical devices and more," Practo Founder & CEO Shashank ND said.

'Your Home for Health' reflects what Prcato stands for, the trusted and familiar place where consumers can find solutions for their healthcare challenges, he added.