Ola Play now available on Ola Rentals

Ola's connected car platform, Ola Play will now be available on its hourly package service Ola Rentals, a company release said.

"Ola Play and Rentals will provide a highly personalised, context aware ride experience, as customers move from one point to another and resume on Play right from where they left last, after each meeting or engagement.

We see a great fit there," Ola Play Head and Senior Director Ankit Jain said in a statement here today.

Ola Play, launched in November 2016, has been instrumental in transforming the in-cab experience for thousands on the go, the statement said.

With its launch in Rentals, the company expects the demand for this category to grow by at least 4 times over the next quarter, it said.

Since its launch early last year, the Ola Rentals category has grown to become one of the most preferred mobility options especially among Ola Corporate customers and specific use cases like airport pickups, sight-seeing, day long meetings etc, the statement said.

The Rentals category is now available in close to 100 cities, and has witnessed a sharp growth of over 200 per cent in the last quarter, it said.

With users having the benefit to choose from one hour 15 kms, to 8 hours 80 kms package, Ola Rentals forms a perfect use case for Ola Play as customers can resume music, videos and more from where they left last, it said.

Partners like Arre , Apple Music, Sony LIV, AIB, TVF and more, will play a key role in building a high quality interactive experience for Rental users, the release said.

Ola Play was initially available exclusively to Ola's premium subscription service, Ola Select, that witnessed a growth of over 300 per cent before it became available for all Ola customers. Ola Rentals has been instrumental in addressing the unique needs of executives, senior citizens, tourists and individuals who'd like to have a vehicle at his disposal, waiting on them, as they move from one place to another, it said.