Nokia appoints Alia Bhatt as brand ambassador in India

New Delhi: HMD Global, which designs and sells phones under the Nokia brand, Monday said it has appointed Bollywood actress Alia Bhatt as the 'face of Nokia phones' in India.

HMD, in a statement said, Bhatt "connects strongly with today's generation of Indians who are multi-dimensional, multi-faceted and multi-achievers".

"Her success and her personality therefore make her align perfectly with Nokia phones and with HMD-Global, itself a young, entrepreneurial brand," it added.

As part of the partnership, a print campaign with Bhatt has been initiated already to mark the festive season.