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Microsoft, Flipkart tie up to 'improve shopping service'

IT giant Microsoft on Monday announced a strategic partnership with Flipkart, wherein as a first step, the online retailer will adopt Microsoft Azure as its exclusive public cloud platform. The strategic partnership was aimed at providing consumers in the country the best online shopping service, it said.

Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the partnership at an event here. "We are launching our strategic partnership together. I have always been an admirer what Flipkart has done, in not only starting e-commerce, but now in payments and logistics. It is really getting India on the map... I m pleased to announce that Flipkart has chosen Microsoft Azure as its exclusive public cloud platform," Nadella said. "Of course this is just a start, because ultimately for us as well it is all about being able to support entrepreneurs of India to be able to create global scale businesses, and when we think about our mission that s at the center of it," he said.

Starting with computing infrastructure, Microsoft Azure will ultimately add a layer of advanced cloud technologies and analytics to Flipkart s existing data centres.

Microsoft s strong presence in India along with its global scale allows for continued growth and expansion, setting the stage for the long-term partnership, Microsoft said.

"This partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online
shopping more relevant and enriching for customers," Bansal said.
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