Millennium Post

Manappuram launches online gold loan campaign

Manappuram Finance Ltd, a leading diversified NBFC, has been a pioneer in bringing innovative touch to its gold loan services. It has now launched Online Gold Loan (OGL) campaign to further refine the product and make gold loans hassle-free, convenient and speedy.

As a leader in the gold loan category, Manappuram had in the initial years been the change agent by propagating the monetisation of once idle gold jewellery. Traditionally, gold loans are availed as a last measure to financing. The new Online Gold Loan campaign attempts to move it to the preferred class of financial asset which has easy liquidity and convenience of use to meet the challenges of contemporary lifestyle.

Hence, the traditional segments of customers have expanded to meet different financial needs.

The new OGL campaign aims to reposition the traditional concepts and culture of gold loan through technology based solutions. Also, it challenges the traditional approach of male target group who were the main consumers of gold loan. This campaign attempts an inclusive approach to include the woman of the house who owns the gold and support the male decision to monetise it for achieving life goals of better business, house, car or fulfilling her own dreams of being independent.

The new OGL brings with it the immense convenience of availing gold loan online or through the mobile phone app. One can pledge one's gold jewellery with any of the 3,300 branches of Manappuram Finance Ltd after completing the necessary physical process.

All subsequent transactions whether taking additional loans or repayment of interest can be done online or through the mobile app.

This offers a degree of safety to one's gold jewellery as well as a hassle-free, convenient way of monetising it anytime anywhere and becomes a solution for meeting multiple financial needs.
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