Mahindras speed advanced tech 4-wheel drive tractors in Bengal
Kolkata: Mahindra & Mahindra Limited's Farm Equipment Sector (FES), a part of the $19 billion Mahindra Group, on Friday launched 4 Wheel Drive (4WD) range of tractors under the YUVO and JIVO brands, in West Bengal.
The tractors are priced attractively, starting at Rs. 7.12 lakhs for the YUVO 45 HP 4WD (575 DI) and Rs. 4.21 lakhs for the JIVO 24 HP 4WD (245 DI) variants, ex West Bengal.
The tractors will be available across the state through Mahindra's wide network of 138 customer touch points, with immediate effect.
The 4 Wheel Drive feature will provide better traction in slippery or uneven terrain, thereby improving productivity.
All 4WD tractors are also equipped with advanced technologies such as DiGiSENSE and both these features are designed to bring in convenience and ease of operation, while ensuring manifold increase in productivity and efficiency for farming operations.
Speaking at the launch, Shubhabrata Saha, Chief of Operations, Farm Division, Mahindra & Mahindra Ltd.said, "At Mahindra, we drive Rural Prosperity by pioneering farm technology which increases productivity substantially and, in turn, improves farm income. Our advanced tractor technology has been very successful in transforming the lives of farmers by enabling them with more efficient ways of farming and optimum use of resources."
Saha further added, "This 4WD range will provide ease of farming, better productivity and fuel-efficient farming solutions to farmers.
"This range will be a powerful solution for the fast growing horticulture segment and will cater to rising mechanisation in paddy and potato