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Mahindra developing 3-4 e-vehicles in affordable segment

Mahindra & Mahindra (M&M) is focusing on developing 3-4 electric vehicles in the Rs 8-10 lakh price bracket as it aims to bring in models that are affordable for masses and help in reducing air pollution. The home-grown auto major, however, has not ruled out an electric SUV and may bring out a model in the next 3-4 years based on group firm Pininfarina's design inputs.

"We are focusing heavily on vehicles that can go into the Olas and Ubers and become the prime mover for the masses in the commercial segment, in the personal mobility segment, in the aggregators, that is our prime focus," M&M Managing Director Pawan Goenka said. The company's focus currently is to bring 3-4 affordable electric vehicles which will be more of "Rs 8-10 lakh kinds", he added. Elaborating for developing easy-to-own electric vehicles, Goenka said pollution could be reduced only if more and more people are able to buy electric vehicles.
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