Millennium Post

Jet Privilege to be known as 'InterMiles'

New Delhi: Loyalty and rewards management company Jet Privilege Pvt Ltd (JPPL) on Thursday unveiled a new brand identity 'InterMiles' as part of its growth strategy.

Carved out as a separate entity from the now-grounded Jet Airways more than five years ago, JPPL has close to 10 million members.

"InterMiles will encompass both the award-winning loyalty and rewards programme (previously, JetPrivilege) and the ubiquitous rewards and recognition currency (previously, JPMiles)," the company said in a release.

JPPL, part of Etihad Aviation Group which holds 50.1 per cent stake, said it offers the members the opportunity to earn and redeem 'InterMiles' across more than 10 categories and over 150 programme partners.

Jet Airways, which is undergoing insolvency process, still holds 49.9 per cent shareholding in the company. The full service airline shuttered operations in April after running out of cash.

Noting that interchangeability is the key element, JPPL Managing Director Manish Dureja said there is only a brand change and new benefits and features will be part of the programme. "For us, we have to run the business and grow the business. As part of our strategy, we have decided to do it under a different brand... It is basically extending the strategy in the last five years of going forward," he said.

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