Jaina allies with Japan's Sansui and Nakamichi

Jaina allies with Japans Sansui and Nakamichi

New Delhi: Jaina Group, the Delhi-based business conglomerate with interests in telecom and consumer durables has got into alliance withthe Japanese consumer electronics giants Sansui and Nakamichi. With this venture, the Group will now expand the pan India presence of the niche consumer durable and home appliance brands throughits extensive distribution channel.

This will include a diverse product portfolio, including Smart LED televisions, home audio systems, refrigerators, washing machines, split air-conditioners and small kitchen appliances. The products will also be available across leading online retail/ ecommerce outlets.

Jaina Group was incepted in 1995 as a distribution house and in short span it represented esteemed global brands in the country including HTC, Motorola, Samsung, Siemens, Panasonic and Philips (LCD devices). In its endeavour to stay competitive and efficient, the group today, has transformed into a complete automated end to end business solutions provider and lay down a diverse roadmap in the consumer electronics market in the country

Commenting on the development, Pardeep Jain, Managing Director, Jaina Group stated, "Jaina Group with its 23 years of excellence in Digital Revolutionwill be a strong point for these brands in the country. With these acquisitions, we are optimistic about rebuilding and amplifying the niche brands' affinity in the Indian market.Our categorical focus will be todeliver state-of-the art technology and experiencethrough localised solutions across multiple touch points ensuring value and quality for consumers in India.Also, we will strengthen the channel base further to ensure easy availability and better after sales service network".

Headquartered in Tokyo, Sansui is a globally recognized brand name with more than eight decades of operations in consumer electronics. It is one of the world leaders with a firmly entrenched brand awareness and distribution in the value for money consumer segment. Sansui had a turnover of Rs 1,627 crores in 2016 and with its re-entrance in the Indian market, the products are going to be customised keeping premium consumers in mind.

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