ITC looks to spice up food portfolio with 'Master Chef'
FMCG major ITC is spicing up its food portfolio, with master chefs from its hotels curating different blends of spices for a premium range to be sold under the 'ITC Master Chef' brand. The company, which is pursuing to create world class brands by leveraging on enterprise strengths, is banking on spices sourced by its Agri Business division.
"We are focusing on blended spices through ITC Master Chef brand. This is one new segment on which we are working," ITC Foods Division Divisional Chief Executive Hemant Malik said.