Millennium Post

ITC commits to scaling up Wellbeing out of Waste programme

New Delhi: ITC Ltd is committed to scale up its solid waste management programmes and sustain its leadership position as a Solid Waste Recycling Positive Company. ITC is attending the World Environment Day celebrations in New Delhi on June 5 and will also make a pledge relating to the theme of the event. ITC's flagship initiative "Wellbeing Out of Waste" covers over 77 lakh people in the country as on this World Environment Day.
ITC's initiatives in solid waste management of which plastic waste management is a significant component, aim at providing a 360-degree solutions framework to address the critical issue of waste management through packaging optimization, resource conservation, recycling of over 99 per cent of waste generated in its operations, source segregation, collection, reuse and recycling. The initiatives on Monday extend to 10 states across the country, covering cities, towns, villages and temples. In a true spirit of public-private-people partnership, ITC's waste management models including the flagship initiative Wellbeing Out of Waste, encompass community awareness, segregation, promotion of recycling and reuse through capacity building and development of social entrepreneurship.
Commenting on the initiatives, Sanjiv Puri, Managing Director of ITC Ltd, said, "The problem of solid waste management is one of epic proportions and requires each organ of the society and more so, enterprises that are large economic organs of the society, to make a meaningful contribution towards this in line with the Hon'ble Prime Minister's path breaking initiative of Swachh Bharat. We in ITC are extremely committed through our initiative of Wellbeing out of Waste (WOW), which seeks to evolve a sustainable and a scalable solution to segregate, collect and promote, reuse or recycle solid waste. The benefits of these are already available to 77 lakh citizens of the country and over time, we are going to scale this up and enhance our contribution to the Hon'ble Prime Minister's Vision of Swachh Bharat."
ITC has also focused on optimising its packaging to ensure that the environmental impact of post-consumer waste is minimised without affecting the product integrity.
ITC has initiated a number of community-managed projects in villages and towns to address the issue of waste management.
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