India's smartphone market grows 17% in Q2

New Delhi: India smartphone market shipment grew 17 per cent with record shipments of 54.3 million units in the September quarter even as markets like China and the US witnessed a year-on-year decline during the same period, research firm IDC said on Friday.

However, the India smartphone market is expected to see a low single-digit year-on-year decline after several years of annual growth, impacted by the challenging first half of the year, IDC said in its report.

"India was the only smartphone market in the top three to witness growth as both China and the US markets declined year-over-year (yo-y) in Q3 2020 (July-September 2020). A record 54.3 million units were shipped during the quarter with 17 per cent y-o-y growth in the crucial third quarter of the year," IDC said.

Pent-up demand and stocking ahead of festive sales drove the high shipment numbers.

Xiaomi led the tally with 25 per cent share of September quarter shipment, followed by Samsung (22.3 per cent), Vivo (16.7 per cent), Realme (14.7 per cent) and Oppo (11.3 per cent).

A total of 25 million feature phones were shipped in the September quarter, down 30 per cent y-o-y. As a result, the overall mobile phone market shipment dropped by 4 per cent y-o-y with feature phones accounting for 31 per cent share, IDC said.

Navkendar Singh, Research Director (Client Devices and IPDS) at IDC India said the healthy growth in smartphone shipment in the September quarter is expected to continue through October and early November during the festive months.

"However, the double-digit growth anticipated for H2 2020 may not be able to make up for the challenging first half of the year. IDC expects to exit 2020 with a low single-digit y-o-y decline after several years of annual growth," he added.

Singh noted that all indicators are pointing towards the supply constraints fully easing out not before early 2021, along with demand normalising as economic recovery starts.

"The mobile phone ecosystem also must address the migration inertia of the huge 2G installed base to smartphones. This is imperative to see organic growth for the market in the next 3 to 5 years," he added.

E-tailers led the online channel share reaching an all-time high of 48 per cent. Cautious consumers preferred online purchases as they were driven by promotions and sale events on e-tailers' platforms, IDC said.

Offline channels registered a moderate 11 per cent y-o-y growth after a challenging first half of the year, and new launches had severe supply constraints in offline channels, it added.