Hero signs up Virat as brand ambassador
New Delhi: Two-wheeler market leader Hero MotoCorp announced Tuesday signing up of Indian cricket captain Virat Kohli as its brand ambassador.
Kohli will start his innings with Hero MotoCorp with a campaign for the new Xtreme 200R premium motorcycle, the company said. The campaign coincides with the start of the nationwide retail sales of the Xtreme 200R, which is priced at Rs 89,900 (ex-showroom Delhi), from Wednesday, it added.
Kohli represents the youth of today, which 'Fears Nothing' and aims for the pinnacle characteristics that have always defined Hero, said the company.