Global app revenue reaches $39bn in H1 2019

San Francisco: Revenue from Apple App Store and Google Play reached $39.7 billion during the first half of this year - up 15.4% from the $34.4 billion consumers spent across both stores in the first half of last year, according to a new report from mobile app intelligence firm Sensor Tower.

While consumers spent an estimated $25.5 billion globally on Apple's App Store in first half of 2019, Google Play's estimated gross revenue was $14.2 billion for the half, research showed. "Tinder was highest grossing non-game app in 1H19, generating $497 million in spending across both stores. This was about 32% more than users spent in app during first half of 2018," Randy Nelson, Head of Mobile Insights, Sensor Tower, said. Tinder was followed by Netflix, Tencent Video, iQIYI and YouTube respectively in top five non-game apps. "Netflix was the second highest earning non-game app for Q1 and Q2 with estimated consumer spend of close to $399 million globally. It had been No. 1 for in-app revenue in 1H18, but has since declined following Netflix's decision to remove subscriptions from iOS version of the app," Nelson added.