Germany's VW eyes IT, banking talent in India to drive sales
New Delhi: German auto maker Volkswagen (VW) on Monday said it has initiated a programme in India under which it plans to target professionals from IT, banking and other industries, to push sales in the country.
Under the Volkswagen corporate sales program, the company plans to target individuals from across sectors like information technology (IT), consultancy and banking, Volkswagen India said in a statement.
The automaker is also eyeing doctors, lawyers, architects, chartered accountants, teachers and government employees, with benefits that will extend to immediate family members as well, it added.
The program offers benefits on purchase, servicing of the vehicle, accessories as well as loyalty benefits, the company said. The initiative covers the entire model range from Volkswagen India, including premium products like Tiguan and Passat.
"Through such initiatives, we continue to heighten the accessibility of our globally-acclaimed products, while extending the reach of our comprehensive suite of sales and after sales services to the country's distinctive car buyer," Volkswagen Passenger Cars Director Steffen Knapp said.
The German automaker, which has been struggling to make its presence felt in India, has now set an aim to almost double its market share in the country to 3 per cent over the next five years.
As part of this ambition, the company has introduced various initiatives, with the Volkswagen Corporate Sales Program being the first step in that direction.