Dell eyes retail presence in 1,300 Indian cities

New Delhi: Personal computer (PC) maker Dell Technologies is planning to expand its retail coverage across 1,300 cities and towns this year, a senior official of the company said.

"We are present in 1,000 cities and towns in India and we are looking to increase our presence in 300 more cities and towns this year. We have 680 Dell exclusive stores. This year, we plan to add another 100 stores," said P Krishnakumar senior vice-president for consumer and small business division (Asia Pacific and Japan), Dell.

He said Dell is now reaching out to students in tier III and IV towns in India

where it is creating awareness around gaming PC and career options linked to it.

"People were seeing PC (personal computer) as tool for education but now education and gaming are blending together. We are reaching out to 100 colleges to educate youth in tier III and IV cities. All these markets need high-end machines. Today, people are not seeing gaming as frivolous time pass. It is being seen as path to the career," Krishnakumar said.

According to IDC, HP led the market with 31 per cent overall market share, followed by Dell (23 per cent), Lenovo (20.6 per cent), Acer (12 per cent) and Apple (3.9 per cent) in 2018.

Krishnakumar claimed that Dell leads in the gaming PC segment with around 35-38 per cent share in India as per industry estimates.