Anmol Industries to expand in pan-India market
FMCG major Anmol Industries Limited has undertaken a major rebranding initiative to cater to a wider market in India. Set up in 1994, Anmol Industries, which is at present the fourth largest biscuit manufacturer of the country with presence across Eastern and Northern parts, will be expanding to West & South India in the current fiscal.
Anmol has decided to increase its investment in brand building and has roped in actor, Akshay Kumar as their brand ambassador to help in creating greater awareness of the brand. In addition to the new brand ambassador, Anmol will significantly increase its investments in advertising and sales promotion activities to cater to wider audiences. Anmol has recently commissioned its 7th unit in Odisha, which will help them to cater to the new markets. This is the most modern plant built by Anmol.