Woodland to roll out inner-wear product line
Footwear and apparel brand Woodland will roll out inner-wear and leisure wear collection as part of its expansion plans as the company looks to cross Rs 1,500 crore total turnover mark by current fiscal.
Besides, the company has firmed up plans to enter new export markets including Canada to expand its footprint overseas.
"We will launch inner-wear and leisure wear collections.
This is part of our expansion plans as this was the category which we thought we were missing," Aero Club MD Harkirat Singh said. Aero Club owns Woodland brand. The collection will comprise products like vests, briefs, trunks, inner T-shirts and shorts, he said.
The current size of the innerwear category in the country is pegged at over Rs15,000 crore, as per company estimates.
"The new range of our product line will be available at company run 600 stores and about 4,000 multi-brand outlets," he told PTI. Woodland offers an extensive line of footwear, performance apparel and outdoor gear.