IndianOil launches digital platform to enhance quality of customer experience
Indian Oil Corporation Limited (IndianOil) has launched an ambitious digital platform to dramatically enhance the quality of customers' experience.
Titled 'EPIC' (E-Platform for IndianOil Customers), the transformational IT project was launched by B Ashok, Chairman, IndianOil, in the presence of AK Sharma, Director (Finance); Anish Aggarwal, Director (Pipelines), IndianOil; Francois Lancon, Senior VP (Asia Pacific), Oracle Corporation; Karan Bajwa, MD, IBM India; and other senior officials from IndianOil, Oracle and IBM India.
One of the biggest IT projects globally in terms of its scale and size, this project will facilitate a superior customer experience through better backend integration between IndianOil and its countrywide reseller network. Leveraging cutting-edge technology currently available worldwide in this area, this project will give IndianOil the first-mover advantage. It envisages creating a 360-degree view of IndianOil's customers, integrating & customising marketing efforts across productlines, swifter response to customer service requests, including grievances, and presenting a unified customer experience across various access devices such as mobile phones, tablets and desktops.
Speaking on the occasion, Ashok invoked the message of Mahatma Gandhi on the supremacy of the customer to any business. He said that the impact of Project 'EPIC' would transcend generations of IOCians. It would deepen IndianOil's engagement with millions of its customers and ensure that the Company continues to be India's preferred fuel retailer.