Kareena to be Dabur Amla hair oil face

Homegrown FMCG major Dabur has roped in Bollywood actor Kareena Kapoor Khan as the new face of its hair oil brand Dabur Amla.

She would now appear on the front label of the 75-year- old brand, which would make it more contemporary, Dabur India said.

"Kareena's vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand," Dabur India DGM - Hair Oils, Rajat Nanda said.

Actor Kareena Kapoor Khan said, "I am really excited to undertake this new journey with them. Hair is very precious for each and every girl and hence they deserve only the best."

Dabur Amla Hair Oil, a Rs 850 crore brand, is one of the largest in Dabur's portfolio.