Millennium Post

Awareness campaign helps MFs add 32 lakh investors in one year

New Delhi: Mutual funds industry has added 32 lakh new investors over the last one year mainly due to a spirited promotion campaign by the industry, a senior Amfi official said on Wednesday.
The industry had launched the first leg of its very ambitious investor awareness campaign, 'mutual fund sahi hai' (mutual funds are right) for investors in March 2017.
The Association of Mutual Funds in India (Amfi) now plans to soon launch the next leg of the media campaign that will communicate the benefits of being invested for longer term, especially when markets are volatile.
The first leg of the campaign got a very positive response as mutual fund companies saw an overall addition of 32 lakh new investors over the last one year, Amfi said in statement.
"Concerted efforts taken by the mutual fund industry through the 'mutual funds sahi hai' campaign, under the guidance of Sebi, supported by favourable market conditions and support from the distribution community, led to overwhelming success in the inaugural year of the mutual funds sahi hai campaign.
"Given the rising household incomes and higher appetite towards financial savings coupled with long-term India growth story, we are sure that mutual funds would become the investment option of choice of every household in the years to come," Amfi Chairman A Balasubramanian said.
He further said that the industry would continue to advocate investors to have patience and stay invested, add debt and hybrid funds to their portfolio and allocate more through Systematic Investment Plans (SIPs), especially in periods of market volatility and aim to benefit over a longer term.
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