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'55,000 LED retail outlets to boost UJALA in big way'

55,000 LED retail outlets to boost UJALA in big way

New Delhi: Minister of State (I/C) for Petroleum and Natural Gas, Dharmendra Pradhan said that the MoU signing between EESL and OMCs for selling of LED bulbs and other energy efficient appliances at more than 55,000 petrol pumps across the country is an important step aimed at promoting UJALA Scheme of the Government.

The total footfall at the retail outlets across the country is about 3.5 crores per day. In order to take advantage of this to enhance the non-fuel retail energy business, LED bulbs and other energy efficient appliances from EESL will be sold at ROs. The Ministry had recently taken the decision on daily pricing of fuel to prevent huge distortions in margins in the retail business. This step of selling LED bulbs etc., will also help in the margins for the retail outlets.
Pradhan urged EESL and OMCs to bring about a viable business model for the retail outlets in the next 6 months. The Oil Marketing Companies will help in branding and marketing of the UJALA Scheme at all their retail outlets thereby making the petrol pumps attractive. The RO dealers will directly do business with EESL and would get about 10 per cent margin.
The OMCs have also been tying up with other stakeholders to bring about an ecosystem of non-fuel retail business at retail outlets.

Agencies

Agencies

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