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Burberry fashion group CEO quits for an Apple byte

British luxury fashion group Burberry on Tuesday said its long-serving chief executive officer Angela Ahrendts will step down next year to take up a position with Apple.

She is to be replaced by Burberry's chief creative officer Christopher Bailey, who will retain his existing title alongside becoming the company's CEO.

'Burberry announces that Angela Ahrendts will step down as chief executive officer by mid-2014 to take up a new position with Apple,' said a statement to the London Stock Exchange.

'Christopher Bailey is to be appointed to the position of chief creative and CEO. This follows nearly a decade during which Angela, Christopher team have transformed Burberry into a world leading digital luxury brand,' it added.
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