Millennium Post

Branded mishti hub to come up near Eco Park in New Town

The  proposed cluster of shops set up as per the “shop in shop” concept will come up near the gate number I of Prakriti Tirtha also known as Eco Park. The hub has not yet been named and Chief Minister Mamata Banerjee will be approached to give it a suitable name.

Debashis Sen, chairman of WBHIDCO recently met some of top class traditional sweet producers and all of them agreed to open their outlets there. The area of the shops would be 40m x 10m and each shop will have a store behind.

Some graduates of National Institute of Design would be engaged to make the plans. The staff will be wearing smart and dignified  attires. The sweets will be packed in decorated jute bags and handed over to the customers.

On the first floor, there will be an open terrace where people can sit and taste Bengali sweets and snacks and enjoy the beautiful environment surrounding Prakriti Tirtha. Best quality traditional Bengali sweets will be available in the shops along with their history.

The whole thing will be well planned so that the customers do not face any difficulty in selecting and buying them. Many customers who want to take Bengali sweets to their near and dear ones 
living in other states or abroad will be greatly benefitted as the centre will be on the way to the airport.

The people visiting Prakriti Tirtha and Mother’s Wax Museum will be targeted. The visitors will love to visit the shops and buy traditional Bengali sweets which are popular globally. As sweet is an integral part of Bengal’s culture which Chief Minister Mamata Banerjee wants to project globally through Biswa Bangla, the centre is likely to gain popularity soon after it is inaugurated.

Along with the branded sweets, some non branded sweets like “langcha” of Shaktigarh, or “Mihidana and Sitabhog” of Burdwan might be given to the customers free to popularise the non branded sweets which has tremendous potential.

Like the Muslin and Baluchari, which have become world famous because of the initiative taken by the state government, the traditional Bengali sweets are likely to earn a global tag shortly.

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