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Bollywood industry is booming: Nikhil Advani

Bollywood industry is booming: Nikhil Advani
As Indian cinema celebrates its century, director Nikhil Advani says this is the most exciting time for filmmakers as they are experimenting and getting creative freedom thanks to flexible audiences.

Earlier, filmmakers were apprehensive about trying out new themes because audiences were inflexible, but today’s movie buffs are open to new subjects spelling a boom time for creative minds. ‘I would not change from where I am for Rs 100 crore (movies). It’s the most exciting time for the industry,’ said the 42-year-old who started as an assistant director in Sudhir Mishra’s
Is Raat Ki Subah Nahin
(1996).

‘I have been in the industry for 20 years and in the 20 years, everyday I used to think there will be a day when people will start understanding what we want to do, and the cinema will change. But we forgot that audiences have always accepted great and different films. The last two and a half years have only proved that. ‘The kind of films that have been made only proves that every time you give something different to the audiences, they will accept it with open arms.’

The box-office successes of women-centric thriller Kahaani, dark comedy Peepli Live and sperm-donation-based comedy Vicky Donor have proved that viewers are accepting change. ‘I am very happy that the studios are today going to the directors who they wouldn’t even look at in normal circumstances. It’s the best time to make films. 
IANS

IANS

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