Bollywood has become a business: Kalki
The business aspect of filmmaking is an integral part of Bollywood, but actress Kalki Koechlin, who has maintained a fine balance between commercial and parallel cinema, points out that though Hindi filmdom is evolving content-wise, major emphasis is given to the box office figures.
“Our cinema and our content is growing, which is very important, but the problem is that Bollywood has become a business. If we are only thinking about box office, then it’s a business and advertising,” Kalki told IANS.
Kalki, who is currently busy promoting her film Margarita With a Straw, notes that a wave of change has come to Bollywood with movies like Queen.
“If we want to say a truthful story, we need support from the audience. Films like Queen and Ankhon Dekhi are making a difference. Content is also important these days,” she added.