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Bindra feels broadcast deal good for shooting

Olympic gold medallist Abhinav Bindra on Thursday felt National Rifle Association of India’s historic tie-up with a leading sports channel <g data-gr-id="28">to broadcast</g> live the 8th Asian Air Gun Championships will ensure the sport enters the bedrooms.

The continental tournament will be held at the Dr Karni Singh Range from September <g data-gr-id="32">27-30,</g> while the opening ceremony is planned for on Friday.

The federation has inked a deal with Star Sports to cover the event, the first time that any international shooting event outside the World Cups and World <g data-gr-id="33">Championship,</g> will be shown live on television.

Asked about the broadcast deal, Bindra, a gold medallist at the 2008 Beijing Olympics, said, “It’s good for the sport, it’s very important for long-term development of sport, television is the only way through which it can enter every household.”

NRAI chief <g data-gr-id="37">Raninder</g> Singh lauded the efforts of its executives. “We can reach out to corporates through media only. We luckily achieved what we set out to achieve. We have a tender through which we have tied up with Star Sports. This is path-breaking.

“It was an initiative by NRAI executive to bring in electronic media. There has been <g data-gr-id="27">huge</g> investment in terms of money and time. This was very <g data-gr-id="26">necessary in</g> view of corporate sponsorship in future,” <g data-gr-id="36">Raninder</g> told reporters. 
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