Millennium Post

BJP top brass discusses strategy

NEW DELHI: Prime Minister Narendra Modi met key BJP leaders - his ministers, general secretaries and state in-charges - at his official residence on Thursday night. Though a dinner invitation, the gathering is seen as a strategy meeting to firm up the party's campaign for the 2019 general elections. The crucial meet comes two weeks before the government presents its last full-fledged Union Budget.
The guest list for Thursday's dinner included party chief Amit Shah, ministers of NDA cabinet and general secretaries of the parties among others.
Sources said PM Modi would discuss the status of different government schemes - the focus will be on Tripura, Meghalaya and Mizoram, Madhya Pradesh, Chhattisgarh, Rajasthan - where assembly elections are slated to be held this year and the next.
The group will also discuss the means of increasing the party's outreach to the millennial voters. Estimated to be more than two crore, these new voters will comprise a significant chunk of the electorate.
Young voters and woman have been a crucial factor in the party's victories in and since the 2014 general elections.
The party is planning to launch a mobile app called the "Millennium Vote Campaign" on January 18. While the app is meant to ease the process of getting voter ID cards for first-time voters, the party also hopes to expand its scope as well as find other means to the strike right chord with young voters
In his first radio address of the year, PM Modi had stressed the importance of "new voters". "We welcome those born in the 21st Century to the democratic system as they will become eligible voters," PM Modi had said on his last Mann ki Baat radio programme, adding that their vote will become the "foundation of a new India".
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