Being the catalyst for change

Celebrating a successful journey, which spreads across two decades, the Indian Direct Selling Association (IDSA) commemorated a gala event in the national Capital, on recently in which Pawan Kumar Agarwal, CEO, Food Safety and Standards Authority (FSSAI) of India was the Guest of Honour.

Secretary General, Confederation of All India Traders (CAIT), Praveen Khandelwal and renowned Consumer Policy Expert, Bejon Misra were the other eminent dignitaries who had attended the event as special guests.

Speaking on the success of IDSA, Amit Chadha, Secretary General, IDSA said, “An association, having only a few members to start with in 1996, IDSA worked credibly in the coming years with a significant increase in its membership base. What stood out for IDSA is the fact that it provided a platform to raise voices and concerns which not only benefitted the members, in turn also benefitted the industry at large. By playing the role of facilitator, IDSA also assisted its members to contribute to the industry and to improve their own business performances.”

The Direct Selling Industry is perfectly aligned to the vision of Prime Minister Narendra Modi, as it is contributing in a big way by significantly enhancing skills, especially of women, and by promoting MSME sector,” Chadha added.

Renown actor and VJ, Suchitra Pillai hosted the event. The evening was graced by various dance performances showcasing the traditional dance forms of all the states of India, followed by an entertaining performance by the differently abled children of Deepalaya foundation.