Airlines in fare war again, seats cheaper by up to 75%
25 Feb 2014 1:03 AM GMT
This is the third time in last one month that the Kalanithi Maran-promoted carrier has doled out enticing fares to customers, forcing the rivals to ape the move.
‘Super Summer Sale’ offers up to 75 per cent off base fare plus fuel surcharge relative to last minute fares, for travel between April 1 and June 30,’ SpiceJet said while announcing the scheme.
This offer comes after the ‘overwhelming’ success of the earlier two similar schemes and aims at making those seats available to passengers at highly discounted advance purchase rates which would otherwise go empty, it said. In mid-January, soon after the festive season came to an end, SpiceJet had triggered a fare war by offering up to 50 per cent discounts and subsequently 30 per cent discounts on tickets, which was followed by other carriers too. ‘We received overwhelming positive feedback from customers who booked the earlier ‘Super Sales’ for taking the lead in making air travel more affordable not only for frequent travellers but also those who intend to take journey from other modes,’ SpiceJet COO Sanjiv Kapoor said.
These offers are a win-win for customers, airlines and for the travel industry as well, he said.
‘Super Summer Sale’ offers up to 75 per cent off base fare plus fuel surcharge relative to last minute fares, for travel between April 1 and June 30,’ SpiceJet said while announcing the scheme.
This offer comes after the ‘overwhelming’ success of the earlier two similar schemes and aims at making those seats available to passengers at highly discounted advance purchase rates which would otherwise go empty, it said. In mid-January, soon after the festive season came to an end, SpiceJet had triggered a fare war by offering up to 50 per cent discounts and subsequently 30 per cent discounts on tickets, which was followed by other carriers too. ‘We received overwhelming positive feedback from customers who booked the earlier ‘Super Sales’ for taking the lead in making air travel more affordable not only for frequent travellers but also those who intend to take journey from other modes,’ SpiceJet COO Sanjiv Kapoor said.
These offers are a win-win for customers, airlines and for the travel industry as well, he said.
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